Brand building for businesses scaling faster than their creative.
Case Studies
The rebrand
Owned tonies' global rebrand from handover: refined the identity, built the design system, and ran rollout across five markets and every touchpoint. Partner agencies called the guidelines the most detailed they'd seen.
tonies® | Global rebrand
Building the creative kitchen
Joined as tonies' first UK creative hire and built the team, the workflows and the standard from nothing – cutting production time by up to 75%. When I went on maternity leave, the team ran without me. By design.
tonies® | Creative function, built from scratch
tonies® | Global launch campaign
Toniebox 2 launch
Led global creative for tonies' biggest launch since the original Toniebox – one idea across TV, OOH, social, CRM, retail and PR, in every market at once. Contributed to +52% Q3 revenue growth internationally.
BP | Harry Potter | tonies | Four CRM systems built
CRM systems
Built the creative system behind CRM four times, across three brands – design systems, onboarding, the flows that carry the revenue. A DMA award and a 448% lift in email revenue between them.
