SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
Creative professional with 15 years of experience, recently Head of Creative at tonies®. Over the past three years, I’ve built and led a high-performing team, introduced new processes to streamline production and improve creative output, and delivered globally recognised, best-in-class assets. My expertise spans brand collateral – from POS design and packaging to AR/VR, AI-driven creative, and experiential campaign – working across industries like pharma, entertainment, F&B, tech, and kids. I thrive on crafting creative solutions that exceed objectives and resonate with audiences.
Outside work, I’m a mum to a funny 2-year-old boy, a food lover, (eating and cooking) and a travel photography enthusiast. Check out some of my projects below – I’d love to share my journey with you!
