
I think of a Creative Team like a high-performing Michelin star kitchen. Every element earns its place on the plate. Nothing is garnished without intention, but everything is served with care and passion.
I'm a Creative Director and brand builder with 15+ years experience and 2+ years experience as a Mum to a delightful, charming toddler. These 2 years have taught me more when it comes to productivity, communication and people management than the last 15 years of "professional" work experience. Heck, even creativity sometimes (ok all the time) when I see things through his curious, wide eyes.
I care about craft, impact and integrity. I specialise in elevating brands, taking the core ingredients and refining them into a recipe that builds tasteful global brand icons. I've built a creative function from scratch, led a global rebrand and directed a pivotal product launch campaign. All at the same time.