SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
Featured on LBB online: https://lbbonline.com/news/rock-hound-celebrates-the-beauty-of-birth-in-new-campaign-for-fertility-innovators-merck/
Brief: Create a film that celebrates the Embryologist as the unsung catalyst of new life whilst promoting Merck’s products and technologies to Lab Heads in a bid to standardise practices and set a basis for the future of IVF treatment.
Idea: A film that seamlessly links Merck’s cutting edge technology to the beauty of birth pioneered by the Embryologist, with the rhythm of her working day mirroring the pulse of a newborn heartbeat and eventually reaching a crescendo to convey the thrill of a successful IVF treatment.
My role: Concepting with copywriter and presenting ideas to client. Creating a storyboard and a production brief. Interviewing production companies to find the right fit. Working with chosen production company to finesse the script, storyboard and film treatment. Researching location and talent scouting. Attending and directing the shoot along-side the film director and working with them in post-production. Briefing the music composer and directing the edit.