tonies® – Toniebox 2 launch campaign
The Toniebox 2 wasn't just a product launch. It was a chance to reshape what the brand stood for. We wanted to show that the Toniebox 2 amplifies something that's already inside every child – the imagination that's built through listening. Listening takes children places. Figuratively and literally.
We commissioned Agency Brains and worked with award-winning director Goh Iromoto to bring the "Starts with Listening" films to life. Goh captured something we always knew was there but had never quite seen on screen before – the expansive world that opens up inside a child the moment they put a Tonie on the Toniebox, through beautiful, emotional cinematography.