KSwiss Campaign
I created concepts for the social activation for the release of limited edition Harry Potter + K-Swiss trainers which sold out in a few hours. I directed a CGI artist and sound designer to produce the animated social posts.
Harry Potter Fan Club Live Quiz
We produced and directed a Live Quiz that was broadcasted just before Christmas and presented live by BBC presenter Matt Edmondson. I oversaw the look and feel of the Live Quiz as a whole. I scamped out a key visual and worked with a CGI team to bring it to life. We worked closely with several production teams to make sure the quiz streamed smoothly. We created video graphics for the live stream and designed the interface for users to be able to answer the questions as they came through. I also worked with the marketing team to produce creative for promoting the Live Quiz across all the channels.
Harry Potter Pin Seeking
I directed the photoshoots for many of the new pin releases and oversaw the production of social and web assets
Paid Media Campaign for increasing Gold Membership sales
I worked with a senior copywriter on concepting and producing a paid media campaign that massively outperformed the previous year’s creative. The click through rates (CTR) were also well above their benchmark range of 0.50% - 1% for acquisition campaigns. I storyboarded and directed shoots for fun stop-motion style unboxing videos that appealed well to the target audience.
Redesigned and re-structured Email/CRM that led to Open Rate that is 2x Entertainment Industry average
Art Direction for prop photography for an in-store experiential activation
NB: This collection of photography has not yet been released and is heavily protected. It is here to show you the breadth of styles I’ve worked on. Please do not share or save any of this content. Thank you.
