SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
Brief: Create a visual identity for an annual event run by Pfizer for Rare Diseases that brings together innovative thinkers in technology and medicine.
Idea: A visual identity that fuses technology and medicine using CGI to create a futuristic, yet realistic look and feel that stands out amongst the usual stock imagery that is used in this sector.
My role: Art direction from concept to completion. Directing CGI artists to create key visuals based on our concepts, while designing and developing the look and feel for promoting the event on web and email.