The campaign centered around the concept “Sound that fits you,” promoting JBL’s new wireless earphones, alongside an activation to introduce Virgil van Dijk as the brand’s new ambassador. I contributed to the content and social media strategy from the concept stage, including storyboarding, scripting, and preparing client presentations, as well as creating pre-production materials for wardrobe, set, and photography style for the footballers. Collaborating with the director, I helped develop the director's treatment and directed both the films and photo shoots. During post-production, I led a team of designers, animators, editors, and retouchers to produce hundreds of assets for POS, PR, web, and social media, ensuring the creative vision was executed across all platforms.
Sound of Recovery
We created a sub-campaign, “Sound of Recovery,” to announce Virgil Van Dijk as JBL’s new ambassador. The campaign documents his journey to recovery after a major injury, sharing personal and authentic stories about how music supported him during this time, as well as his favourite artists and genres. In collaboration with Spotify, we curated a #SoundOfRecovery playlist featuring tracks selected by Virgil, which he shared as part of the activation. We also partnered with social media agency GoSpooky to develop a tailored social media strategy, including timely posts and IG stories, to build anticipation and excitement before and after the announcement.