SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
The brief: Create a seasonal campaign for Champix (a smoking cessation drug) for stoptober, encouring people to quit. The work will be in the form of posters and flyers targetted at healtcare professionals.
My role: I worked with a copywriter on concepting ideas, then created and produced the advert myself, including the retouching due to lack of budget.