SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
The brand: Champix is a drug that is unique in blocking patients’ nicotine receptors. This stops cravings and reduces the rewarding effect of smoking, helping smokers to overcome their addiction physically and psychologically.
My role: I have worked on the Champix brand, from pitching for the business to doing a full campaign roll-out. From concepting to full post-production, I’ve been in charge of the visual direction of this brand and seen it through right from the beginning. I worked with CGI artists for campaign visuals and directed photoshoots for patient profiles. Creating a brandbook and a visual design style was also an important role in producing a strong visual identity for the digital and print collateral.
The campaign visuals have won at the PM Live Awards 2016 and have been featured in the ‘PM360 Presents the 2018 Greatest Creators’.